The Team Horner Hiring Campaign was created in response to a need for new employees. I was tasked with creating a new, modern design with inviting imagery to grab potential employee’s attention on social media and email. I chose to use motion on the social media posts to create an eye catching experience, and hopefully drive more clicks and applications. The email campaigns were targeted at  potential new hires, but also customers, and existing team members with the hope they would make referrals based on cash incentives. There were also some pre-made social media templates created to facilitate easy sharing and consistent messaging. In addition to the focused sign-on bonus posts, there are 12 additional assets targeted at highlighting specific benefits at Team Horner.